What does it take to reinvent a family business without losing the values that made it successful in the first place? In this episode of Overdue Advice, host Bryn Griffiths sits down with Amanda Anderson, Vice President of Credifax, and Chris Noel, Manager of Customer Care, to explore the evolution of one of Canada’s leading commercial credit reporting companies.
Amanda shares how she unexpectedly joined the business founded by her father nearly three decades ago, while Chris explains why he once insisted he’d never work for the family company before ultimately helping shape its future. Together, they discuss taking over a successful business, modernizing a decades-old credit reporting platform, and embracing AI to improve efficiency while keeping people at the centre of every decision.
The conversation also explores the lessons they learned leading through the pandemic, why industry collaboration strengthens credit decisions, and the importance of teaching financial literacy long before young people receive their first credit card.
Whether you’re responsible for credit, collections, or running a growing business, this episode offers practical insights into leadership, innovation, and why trusted relationships remain one of the most valuable assets in business.
Episode Highlights
00:00 – Meet Amanda Anderson and Chris Noel, the second generation leading the Credifax family business.
01:06 – Amanda shares how answering the phone after university turned into a lifelong career in commercial credit.
04:48 – Chris explains why he never planned to join the family business—and what changed his mind.
10:31 – How Credifax evolved into a nationwide credit reporting and industry information-sharing network.
13:00 – AI in the credit industry: improving efficiency while keeping privacy, security, and human judgment at the forefront.
15:21 – Leading through the pandemic: adapting quickly, protecting employees, and positioning the business for long-term growth.
20:14 – Why building relationships and helping clients avoid losses is more rewarding than simply collecting debt.
22:10 – Financial literacy: why young people should learn about budgeting, credit, and money management before entering adulthood.
25:49 – Looking ahead: modernizing the Credinet platform, listening to customer feedback, and shaping the future of commercial credit reporting.
Relevant Links
Credifax Canada: https://www.credifax.on.ca
Episode Transcript
Bryn Griffiths
Hey, my name is Bryn Griffiths. The world of credit and credit collection is always changing, mostly because the world is always on the move too. Credifax is a company based out of Dartmouth, Nova Scotia, and today runs Credinet, a real online credit reporting exchange serving businesses right across our country. So I caught up with company VP Amanda Anderson and her brother Chris Noel, manager of customer care, both proud Maritimers who took over their family business and built it for the future. On today’s episode, we take a look at why credit reporting matters more than ever, how the pandemic tested them, and why relationships often beat algorithms. We met up at the National Credit Conference in Jasper, Alberta.
Well, welcome you two. It’s great to have you here. Let’s start things first. And Amanda, let’s get rolling with you. Tell everybody about how you got started in this business.
Amanda Anderson
Oh, wow. So—
Bryn Griffiths
Can you remember back that far? ‘Cause you’ve been there for a while.
Amanda Anderson
Yeah. So started in ’97. Okay. I just graduated and my father used to work for a company called Equifax and they closed their local operation and he decided to start a company. And the day he was given his severance, he walked downstairs to Credifax and he looked at me and he said, “I need someone to just answer the phone. Could you just answer it if someone calls?”
Bryn Griffiths
Yeah.
Amanda Anderson
And I said, “Do I get to wear business clothes and do that?” And he’s like, “Yeah.” I said, “Done, I’ll do it, no problem.”
Bryn Griffiths
New wardrobe.
Amanda Anderson
I was like, this is fantastic. So I went in, had a nice business phone, like the old professional one that you could ring anyone on it, but there was only me there.
Bryn Griffiths
Right.
Amanda Anderson
So we ended up, I started back then, I worked part-time a little bit, like I was going through university. My father was very adamant, “You need to finish your education.” So I worked part-time and then I actually came back full-time and finished my degree and I graduated. And I have been hooked ever since. I started like just answering phones, then I started doing credit reporting. I was doing the calls, I was dealing with the clients. And then my father kind of wanted to take a little bit more of a backseat and say like, “Look, could you handle some of the meetings? Could you do this?” So I was like, “Of course I can do that.” And then I just gradually became pretty much the 2IC.
Chris Noel
Second person.
Amanda Anderson
And my team’s fantastic. We have the best team. We’ve all grown up together. It’s almost like a family, as much as Chris and I are brother and sister. Everyone in my organization has stayed and become family because I was so young when I started and it just has grown to be this amazing organization. And I ended up taking my CCP. My father was president and dean at the time of the Institute, and he signed my certificate when I graduated.
Bryn Griffiths
Oh, nice.
Amanda Anderson
Yeah. So, I had my SCI actually at that point. And then Steve Cook was the one that signed my actual designation, and he was the one that presented it to me.
Bryn Griffiths
Before we get to Chris though, I gotta ask you one thing. When you’re going through high school, what did you wanna do? Has this always been it?
Amanda Anderson
No. Not even close. No.
Bryn Griffiths
Oh, I know.
Amanda Anderson
I actually even said, “I can’t work with him. There’s no way.” My dad’s and my dynamic was like, the only way it worked is he left. He’s like, “I have to do sales. I need to create it. Just answer the phone. It’ll be fine.” And I was like, “Okay, I’m in the office by myself, so that’s fine.”
Bryn Griffiths
And there’s a check at the end of the—
Amanda Anderson
Yeah, it was fantastic. Yeah. So I would say it was just something that you’re thrown into. And in this industry, no one actually does go out to say, “This is what I’m gonna do.” It is, you walk into it and you’re like, “Oh, this isn’t bad. Oh, I kind of like this. I like this person. Oh, this company’s great.”
Bryn Griffiths
This is building into something. Yeah.
Amanda Anderson
And then, you know, it was just a natural step. And we ended up, surprisingly, 29 years later, I have so much more respect for my father than I ever did when I was younger. I never realized everything he did, the wisdom, the people that talk about him every day, the respect they have. And even to the extent, I only wish one day I could be that. I wish someone would turn around and be like, “Man, you changed everything for me.” Like, you know, that day they talk about him.
Chris Noel
You just know he’s going to listen to this podcast.
Bryn Griffiths
I was just going to go there. I think there’s a little buttering up here. So Chris, in your situation, how did you find your way into this business, which is really a family business now? Yeah.
Chris Noel
So for many, many years, I said openly that I would never work for my dad. We’re just too much alike. Trying to put furniture together is a challenge. We each want to do it. And it’s like…
Bryn Griffiths
You’re not referring to a Swedish furniture company, are you?
Chris Noel
Exactly.
Amanda Anderson
Yeah.
Bryn Griffiths
I think that’s, it may have pulled down more marriages than I can think of. But so, okay. So that’s how you’re not doing that with your dad.
Chris Noel
No. Yeah. And I was 15 when he started the company. So I was still in high school. So I went a different path. I’m a trained teacher. And, uh, so I graduated from university and I graduated from Saint Mary’s with my business degree because my parents were like, “You go get it.” I said, “I don’t know what I want to be. I don’t know what I want to do.” They’re like, “Just go into business and get a business degree. You can do anything.”
Bryn Griffiths
Yeah. Yeah.
Chris Noel
It’s like, okay. So I got my business degree and I was like, “Well, I still don’t know what I want to do.” Um, and I had found myself helping a lot of my friends or classmates study for tests and stuff. So my mother suggested, “Why don’t you become a teacher?” And I was like, “Okay, well, I like that idea. I like helping people. How do I become a teacher?” Um, it’s like, I think I want to try it first before I start to get my education degree or whatever.
Amanda Anderson
Right.
Chris Noel
And she had suggested, “Well, why don’t you go to… I have a friend whose kid went to South Korea and taught ESL.” It’s like, okay.
Bryn Griffiths
Hmm.
Amanda Anderson
Yeah.
Bryn Griffiths
All right.
Chris Noel
Maybe I’ll try that. So I went to Japan and I lived there for a year. Absolutely loved it. It was just an incredible experience. I started learning the language and the history. It was just the people, the food, everything. It was amazing.
Bryn Griffiths
The sense of order.
Chris Noel
Unbelievable.
Bryn Griffiths
Like, they’re just so neat.
Chris Noel
Yeah. And so I was just there for a year and I would have been—
Bryn Griffiths
Don’t forget to carry the one.
Amanda Anderson
Yeah.
Chris Noel
Maybe I was like 21 or 22.
Bryn Griffiths
Okay.
Bryn Griffiths
So then you came back.
Chris Noel
So I went to party.
Bryn Griffiths
I partied a lot.
Chris Noel
I didn’t save anything. And I came back and I really enjoyed the experience. And so I got my education degree. I spent 2 years at Mount Saint Vincent University in Halifax, got my education degree, met my now-wife there. As soon as I graduated, both my now-wife and I moved back to Japan and we taught ESL in high schools, like in the public school system for 3 years. And that experience was incredibly rewarding, but it was also very different from the public school systems in Canada. There’s a lot of respect for teachers, the teaching profession, the administration totally backed their teachers up.
Chris Noel
If they have discipline issues with students, both the school and the parents of that child fully back up the teacher’s decision for discipline or however they’re going to resolve the situation.
Bryn Griffiths
Sure.
Chris Noel
And so we came back to Canada and I knew right away that because of the state of our public school system, I wasn’t going to do that.
Bryn Griffiths
So now obviously you had an in.
Chris Noel
Yeah. Well, it didn’t… I still was not going to work for my dad.
Bryn Griffiths
Yeah.
Amanda Anderson
Okay. He was very adamant. It was not happening.
Chris Noel
Everybody in the office still says like, “I remember you saying, ‘I will never.'”
Bryn Griffiths
Was there a finger wag? Was there a finger wag later?
Amanda Anderson
Oh yeah, it’s so funny. He ended up coming into it. Just a position came up and it was a perfect opportunity in customer care. And we were like, “Let’s sit down with him at dinner.” We do family dinner every Sunday. We’re like, “Let’s—”
Chris Noel
Yeah, so I was working with a company, a language school, and it was great, a really good experience. I was in operations, but it was a multi-academy school. So there were places in like Turkey and Toronto, right?
Amanda Anderson
Yeah.
Chris Noel
And to make any suggestions about business or strategy or anything like that, it would go to my superior who would take it to their superior who would basically kibosh the idea. And it’s like, I’m not going to…
Bryn Griffiths
Yeah.
Chris Noel
…bring that to the higher-ups.
Bryn Griffiths
Nothing kills enthusiasm more than that. Exactly. Right.
Chris Noel
And so there was a position that came up at Credifax. And it was at a time where I was fed up with being overlooked and just not heard. And I knew the people in powerful positions at Credifax, and I knew that they would at least consider my voice. Yeah. So that’s—
Bryn Griffiths
…and here we are.
Chris Noel
Yeah, exactly.
Amanda Anderson
Okay.
Chris Noel
I love it.
Bryn Griffiths
Now I’m gonna throw this out to both of you, but who wants to tell me about the company? We obviously found out how you got started.
Amanda Anderson
Yeah.
Bryn Griffiths
But tell us, how big are you? How much stuff are you doing?
Amanda Anderson
Yeah.
Bryn Griffiths
Because not everybody in the West may be aware.
Amanda Anderson
Oh no, probably true. We do quite a bit. So we start with credit reporting. So we do credit application verification, trade references, bank file validations, legal data, we scrub that. We produce credit reports for a ton of companies straight across Canada. We do end up dealing out west, but we also heavily are in Atlantic Canada. We do group meetings.
Amanda Anderson
And back in 2001, one of the industries we deal with is the food industry. And the food industry said, “There’s another company that’s a competitor to you, and they do stuff online.” And so in 2001, like we were 4 years in the business, right? And they said, “We need to be able to exchange information online.” And Roger said, “I can’t do that yet. I can’t just build it, but you give me 1 year. You go to the competitor…”
Chris Noel
Right.
Amanda Anderson
“…give me one year, I will come up with something and you test it and let me know.” He took one year and we grew at that point to where we do food group meetings, construction, and industrial. We do trucking and heavy equipment, plumbing, electrical, you name it, we do it. We do the sit-down meetings, we do the meetings in between the meetings. It is like the online meetings and credit reporting.
Bryn Griffiths
Wow.
Amanda Anderson
And yeah, we’ve been doing that now for 29 years. Our system has developed to the extent that the groups are their own. They own it, they deal with it. They tell us like, “Hey, I want it to be this way. This is how we do this in our industry. These are the things we need done within these credit reports and exchange.” I’m like, “It’s yours. You tell me what you need.”
Amanda Anderson
We’re a small company, propose it, and if I can do it, we’ll do it. And so, it’s grown and evolved to a lot more than just Atlantic Canada.
Chris Noel
Mm-hmm.
Amanda Anderson
It is something that no matter what industry you’re in, if you talk to people and sit down, I don’t have to be the person that you sit down with, but I can be the person in between the everyday application request, and it’s as many as you want. You just keep exchanging within your own industry freely as you do when you do the meetings.
Bryn Griffiths
Are you both astounded by the technological changes? Obviously, that’s a huge one when you went online, that type of thing. But it just seems like things are moving so quickly. Chris, AI is popping up. I mean, where do you start with that? I mean, if you want it, you got to be… I do too. I like a lot of it.
Amanda Anderson
Oh, he loves a lot of it.
Bryn Griffiths [00:13:21 – 00:13:26]
But I can see the application, that type of thing. How is that working out for you?
Chris Noel
I use AI every day. And I don’t use it so that it can do things for me. Of course, obviously, yes, that’s what I use it for, but it’s not because I—
Bryn Griffiths
Well, see, some people use it as a corner cutter, right?
Chris Noel
Yeah, exactly.
Bryn Griffiths
I use it to flourish or flesh out a bit of what I’m doing.
Chris Noel
I use it a lot to learn how to do things, especially with Microsoft and Excel and automating functions that our staff shouldn’t be doing. Like creating invoices or sending emails 75 at a time that one person has to do every month and it takes an hour or 2 hours or however long. I want to be able to learn how to set up systems of automation within our own network that will just take that stuff off their plate. Of course, it needs to be monitored and that kind of thing.
Amanda Anderson
Security is probably the biggest.
Chris Noel
Well, that’s the one thing that I really like is because of AI, I’m able to keep everything in-house and I don’t have to send it to a third-party service. But you have to be very specific when you’re talking to the various LLMs or whatever model you’re using. You need to say like, “Confidentiality and privacy and security is extremely important. I need to keep everything here.” And as long as I’ve worked out my prompting and I have conversations with AI, the different platforms, it sounds like I’m talking to a friend that I haven’t spoken to for about 25 years or something.
Bryn Griffiths
Like Steve, Steve is my guy.
Amanda Anderson
Yeah.
Bryn Griffiths
So it’s pretty crazy.
Bryn Griffiths
Yeah.
Bryn Griffiths
Well, the other one too, I wanna talk about, ’cause I’ve talked to many people over the last years, how you’ve come through the last 6 years. Because in 2021, when we were doing this podcast, we didn’t even wanna talk about the pandemic.
Amanda Anderson
Yeah.
Bryn Griffiths
But I am blown away by a lot of the enthusiasm over the last 5 years to come through what we’ve come through. And also the ability to… my dad told me once, and this is for anybody who listens to this podcast, I’ve said this a million times. My dad told me when I started broadcasting, “You might have to reinvent yourself 3 times. 3, maybe 4 times.” I’ve done it about 8 times. But that just seems to me to be the world we live in now. Has it been that way for you since 2020?
Chris Noel
Before you say anything, I would say if my dad was here, he would talk about how Amanda took the company at the start of the pandemic from… if he were in charge at the time, he has said many times, Credifax would have failed, right? Amanda took… she just took the bull by the horns and she implemented strategies, tech, everything. Just… and here we are now.
Bryn Griffiths
So, Amanda, how’d you do that? Like, what were some of the hot buttons for you to kind of build this up to 2026?
Amanda Anderson
It was more necessity. Like I said, they’re all family. It was like, “How do I make them safe? How do I make sure that we are all still going to be there? We’re all working as a team, but safely.”
Bryn Griffiths
Right.
Amanda Anderson
And I think I got to the point that I was like, “Okay, everyone needs to go home. I want you guys safe. I want to make sure that I can still run the business, that you can still work. How am I going to do it?” And it was pretty scary. Between March and September was very scarce. People didn’t want to give credit. People weren’t placing accounts for collections because it was a bad look. It was very much like a hard dynamic to get through and be like, “It’s okay, we understand, but I still need to feed everyone. How do I do this?” And so we ended up… I, my IT guy, I was like, “Look, how do we do it?” I was buying laptops that were refurbished.
Amanda Anderson
I was grabbing headphones. I was doing whatever I could because you couldn’t get anything.
Bryn Griffiths
Right.
Amanda Anderson
And I’m like, “I’m going to set everyone up. Here you go, go home.” And we did. And then in September, when things kind of… now, I mean, I know it went a little bit of a loophole, but people started to get a little bit… “I do need money. So we do need to collect. We do need to start issuing credit.” As much in the construction industry, like in the building supply, the paints, the whatever, they were flying off the shelves.
Bryn Griffiths
It was everything. We gotta get started.
Amanda Anderson
Restart. And we need something. And construction was the booming part, right? Food was one that got hit really, really hard. The hotels, that type of stuff. So when it ended up becoming, “Oh, we can start doing it,” the company in that period… it grew exponentially. Like, I was so scared looking at it, how much wasn’t placed. I was thinking, “I don’t know what I’m gonna do.” And that September, it was the biggest year.
Amanda Anderson
And it just keeps… every year I keep saying it’s the biggest year. It’s the biggest year. And it’s just grown. And we, like I say, we’re very fortunate that it’s—
Chris Noel
Yeah.
Amanda Anderson
The industries are very strong and they’ve kept very close and they still work and move and yeah.
Chris Noel
Some of the things that she did was… we’re a relatively small office. We have a staff of like 9 or 10 people. She got everybody laptops, headsets. We went from landlines to VoIP. Everybody was like shotgun-trained on how to use every system. And we have some employees who have a challenge; they find technology difficult. And some outright refused to work from home.
Chris Noel
So they would go into the office, and as a collection agency, that’s fine because people are sending checks and, you know, that’s important. Letters need to go out.
Amanda Anderson
Yeah.
Chris Noel
But she was almost instantly with our tech team, Liberated Networks.
Bryn Griffiths
Yes.
Chris Noel
They were so fast to just pivot. And yeah, they were fantastic. That’s the only reason that we’re still here.
Amanda Anderson
Huge.
Bryn Griffiths
That’s a huge thing. You can just—
Chris Noel
It was, yeah.
Bryn Griffiths
You can’t sit by on the sidelines and just wait for things to develop. You gotta make it happen.
Amanda Anderson
No.
Bryn Griffiths
So that’s great storytelling, what you guys have just done here. Now the question is, what do you love about this business most? Like, I’ve talked to many people and the one thing they say is that, you know, it’s one thing to find the money, but it’s another thing to help people.
Amanda Anderson
I love the people. Yeah, as I say, even the team that we’re with, they’re family. My members are my family. Yeah. They are like my aunt, my grandmother, my best friend, whatever it is. We build and we are here because of them. And I have the most respect for them. It is the best part of my day when I get to have a meeting and I get to sit down and have a couple of, you know, donuts and a cookie and then coffee…
Amanda Anderson
…and have a little chitchat beforehand and knowing that I’m helping them, like knowing to the extent that I put my heart and soul into everything I’m producing for you, that they in the end are getting the benefit. Or I pray that they do, like… I would lift anything to do anything for them if they were like, “Look, I need you to reach out to this. This account didn’t get paid. I know we opened the account. They were great at that point, but now I need help recovering it.”
Chris Noel
Right.
Amanda Anderson
No problem. You need help with a lien, you just need some education, “Hey, what can I do?” No problem. I say many times to people that are new in the industry, the Credit Institute is probably the best thing for you to get into because it gives you confidence. It gives you the ability to be able to get the knowledge. And then when we sit down, I’m like, “I wanna help you take those next steps. I wanna give you that education and I wanna be that person.”
Bryn Griffiths
Brian Summerfelt from MetCredit…
Amanda Anderson
Yes.
Bryn Griffiths
He says, “I think I got a great guest for you.” And it was a young man named Noah who’s now at Dalhousie University. But when he was 17 going through high school, he had determined that—now we’re going back to teaching—we were not teaching kids properly to know what they needed to know when they left high school. I’ve never used calculus since I left Grade 12, and that was a long, long time ago. I wish I had learned more about mortgages. I wish I had learned more about the stock market.
Bryn Griffiths
…learned all this kind of thing.
Amanda Anderson
Or credit. Yeah.
Chris Noel
Right.
Amanda Anderson
And how do I get a house?
Bryn Griffiths
How do I end up getting it? We need to be way, way better at that.
Amanda Anderson
Yes. Yes. I even say to my children’s school, I’m like, “Look, if you need someone to come in and speak and just give a little bit of education on how do you build your credit? How do you build it safely? What are the things that you need to know?” Because they don’t have a clue. And sadly, there’s so many gimmicks out there. You can get this nice speaker, you can get this nice mug if you sign up for this credit card, you can have whatever you want. You know what? You only have to pay $10. It’s $10 every month.
Amanda Anderson
Well, you charge that card as high as you want, but they don’t know. And to get a mortgage and to understand that part of it, I’ve said multiple times that we aren’t giving them enough. We aren’t. And we’re letting them go out into the market now and buying things that are 2, 3 times what we were ever exposed to. And I’m like, “How are you ever going to make ends meet? Do you know how to budget? Do you even know what a budget is?” Right.
Bryn Griffiths
I think I’m selling Noah Booth a bunch of books online on Amazon because the book is called A Rich Future: Essential Financial Concepts for Youth. But if you… hey, Chris, if we start at a younger age—I’m not saying we’re looking to put people out of business—but there are people who go down a rough path at times and you’re able to help people out.
Amanda Anderson
Yeah. Right.
Chris Noel
Yeah, absolutely. I definitely think we are doing our children an injustice by not teaching them these fundamental things.
Amanda Anderson
Yeah.
Chris Noel
Um, so yeah, earlier integration into their lives, just making it normal to talk about. Like, in our family, we budget every month, and my wife and I are very… this is kind of counterintuitive to the business that I’m in, but we avoid…
Amanda Anderson
Actually, I think all of us do. Our entire family.
Chris Noel
Yes, our family is.
Amanda Anderson
Our family is very much—
Bryn Griffiths
You see what other people are going through too. Exactly.
Amanda Anderson
Yeah, but we are very much like not a penny… like you don’t live—
Chris Noel
You don’t live beyond your means.
Amanda Anderson
And you save to get what you need.
Chris Noel
And as you grow financially, you keep your lifestyle the same.
Bryn Griffiths
Yeah.
Chris Noel
And then, you know, you’re putting money away for the future.
Amanda Anderson
Yep. It would be if you get an extra $20, that $20… if you’ve lived without that $20, it goes away.
Bryn Griffiths
Yeah.
Amanda Anderson
You save, you put it towards another account, do something.
Chris Noel
So we normalize talking about finances with our children. My kids are 11 and 12 and they know what our budget is. And when they ask for all these things and we say, “There’s not a budget line item for that,” you know, or, “That is something that we want to give to you, but we need to set aside money from this sinking fund, say, and maybe in 6 months when we’ve set enough money aside, then that’s what we can do.” And so it’s normal in our house, and they understand that.
Bryn Griffiths
This podcast has gone so quick.
Chris Noel
Oh, sorry.
Bryn Griffiths
Oh, no, no, no, no. I’m just saying, hey, I’m not saying we’re wrapping it up. It’s a podcast. We can talk as long as we want.
Amanda Anderson
Are we like rushing?
Bryn Griffiths
What’s the last thing you want to tell everybody about what you do, what you find satisfying about it, and how does the future look for the company? Do we throw that at the VP?
Amanda Anderson
Well, it’s both a big effort between the two of us. We both have a very good vision of what we want. We work very well together and we both really want the company to grow to the extent that it is just a known name in the household and that this is what our product does. And we bring people together, we bring people in credit to be able to safely exchange information within the environment that we have. And we want to give you value added. We want to make sure that everything we do, we don’t need to charge you more money. We don’t need to add a lot of extra things. You create this environment.
Amanda Anderson
We’re here to help you facilitate and give you the benefit, give you help scoring, notifying you of stuff. We want to protect you. As much as we still do the collections, we don’t want it there. We don’t want you to have to place it for collections. We want to ensure that we told you beforehand…
Bryn Griffiths
Yeah.
Amanda Anderson
…that this is going to be an issue.
Chris Noel
And we’ve taken our father’s company and his online platform, and over the last 2 years, we have spent a lot of time together and with Liberated Networks. And we’ve completely revamped the entire platform.
Amanda Anderson
Um, and we see the vision every day. Like we both sit there and we’re just like, “Oh wow, we want it this year.” And it’s like every day we get excited. And we sit down with them every Friday, our IT, and both of us are like… it’s like Christmas. Yeah. Every Friday we’re just like, “This is a new thing. What are we going to do today?”
Chris Noel
So the platform was looking… it’s a beautiful platform, the old system, Credinet. And it’s a very robust, powerful system for credit managers and analysts. But it was developed in 2001.
Amanda Anderson
Yes.
Chris Noel
And visually, it hasn’t changed for 20 years.
Bryn Griffiths
A few new platforms and a few other websites.
Chris Noel
Learn a lesson there.
Amanda Anderson
Yeah, it was one of those ones that we were very much like, “It does so much, it’s so powerful, but we have to clean it. We have to make it cleaner.”
Chris Noel
So we had all these new functions and everything, but it was just adding another button on the homepage and it became very overwhelming and not intuitive.
Amanda Anderson
It looked like a whole menu. It’s like you’re going somewhere where it’s like a Chinese buffet, and you’re just like, “I don’t know where I click. Where is this?”
Chris Noel
And so we spent the last 2 years… we had a vision, we simplified it and made it much more visually appealing and more intuitive.
Amanda Anderson
And our clients helped.
Chris Noel
Yeah, they make suggestions. We’ve got some beta testers who have given us great feedback. But because we’re such a nimble company, when they come to us with suggestions, we take a look at every single one of them and we discuss it, talk about the benefits and the value added, and we integrate it.
Bryn Griffiths
Well, I wish you two were more enthusiastic. I’m just kidding.
Bryn Griffiths
This has been—
Amanda Anderson
I know this is tough, right?
Bryn Griffiths
This has been a fun podcast.
Amanda Anderson
Uh, so, uh, thank you.
Bryn Griffiths
Thanks very much for joining me today. Great story. And of course, so we can follow you online, and I know that you are curious to see what everybody else is doing across the country. But thank you for being with me today.
Amanda Anderson
Very much so. Thank you.
Bryn Griffiths
Hey, that’s it for today’s episode of Overdue Advice. We’re easy to find online. MetCredit is on Facebook, Instagram, LinkedIn, and X @MetCredit. And you can also check out Brian Summerfelt’s blog. It’s easy to find too. It’s blog.metcredit.com. The website also includes numerous helpful tools and calculators to assess your business debt risk. And we’d also love to hear from you.
So subscribe, like, or leave us a review on this or any of our podcasts. And make sure you share that podcast with your friends and business associates. You can drop us a line at overdueadvice@metcredit.com. Overdue Advice, the podcast about cash flow strategies to grow your business. I’m Bryn Griffiths.